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Thank you ~ Brady, Erin and the Team
MAXIMIZING THE MEDIA OPPORTUNITY
Each year, the tour partners with national media outlets that provide generous coverage for our chefs and farmers. Our unique approach to experiential sponsorships, event marketing, contests and traditional media includes additional coverage for our chefs to spotlight in their monthly / annual marketing reports. Notable outlets include Food & Wine Magazine, The New York Times, Mens Health, NPR, WSJ, Forbes, Time, New York Post, New York Magazine, The Washington Post, Garden & Gun, Bon Appetit, CNN, LA Times, Zagat, Chicago Sun Times, SF Chronicle, Eater, Tasting Table, The Chicago Tribune, USA Today, Modern Luxury, Yelp, Food & Beverage Magazine, and The Boston Globe to just name a few.
Join the conversation. Cochon can assist your media relations efforts, helping target media influencers and storytellers who will pick up the message organically. Media loves the pig, your PR teams can get some easy pick-ups from utilizing our press releases and predictable calendar of coverage. Social media is a whole other beast, the more you Tweet, the more Cochon555 will retweet to our 20,000 followers.
How does this work? We strategically position chefs and partners in each media alert that is broadcasted through our local and national communities. Ultimately, the tour positions the event in front of millions of eyeballs while driving new media relationships. After each event, everything is documented in over a 1,000 photos and then picked up in major media outlets. Additionally, we invite chefs and their PR team to access to event galleries on Flickr, arming the marketing teams with an arsenal of photographs for promotional purposes and social media.